Objective‘s Specials
Complex questions are a positive challenge for us, for which we offer individual solutions:
Agile Research
Multi-step, fast, flexible
- Adapted to innovative development processes in your company, product or communication ideas are evaluated on a top level basis and optimized step by step during the research. Thanks to the iterative approach, the ideal solution can be worked out efficiently, while you always remain flexible as to how many development stages are required.
- For difficult and complex topics, with intense participation of the creative team, with a large number of test materials and creative ideas.
Online & Live Research Combination
The best from both worlds
- In order to meet consumers in their real environment, to use the convenience of online possibilities and at the same time to enable personal interaction with consumers, we combine live and online research methods
- Particularly suitable for questions about shopping topics, (home) routines or for studies with target groups, that are difficult to access
Bootcamp Research
Full understanding in the shortest of time
- Unlock rapid, diverse consumer insights with our Boot Camp research.
- In an interactive, dynamic session, participants explore various stimuli, products, and ideas, sharing their thoughts in real-time.
- This Method delivers comprehensive, actionable feedback, enabling you to make quick, informed decisions.
Research Pharmacy
Pharmacy Research & Training
- Research for sell-in and sell-out material
- Packaging and placement-tests, with and without eye tracking
- Sales training for your pharmacy sales force with real pharmacists
360° View Research
Most detailed observation
Cutting-edge camera technology provides captivating insights into consumer behavior:- Comprehensive Field of View: The synergy between the Kandao 360° camera and the overhead camera ensures close observation of consumers, capturing their every movement seamlessly.
- Eyetracking Technology: Gain precise visibility into what your consumers see by tracking their gaze with remarkable accuracy
- Unblurred Videos: The participants reactions and emotions remain as learning and thus offer valuable insights even if you are not following the research live.
Instruments
Of course, we also offer classical methods of market research. If necessary, these are individually adapted to your context.
With online research, we use the newly gained flexibility for prompt, qualitative feedback on products, campaigns, ideas and development opportunities.
For the most authentic results possible in the online environment, we also combine live and online research methods, for example shopping trip experience with video in combination with online 1-on-1s or online in-home visits, also in combination with product testing.
Overview
We offer the full spectrum of all qualitative market research methods:
- In-depth Interviews
- Duo-Interviews
- Mini Groups
- Focus Groups
- Shelf-Tests
- In-store Interviews
- In-home Visits
- Concept Workshops
- Creative Workshops
- Co-Creation
- Design Thinking
- Usability Tests
- Virtual Shelf-Tests
- Online Interviews or Communities
- Eye Tracking
