full service agency
for qualitative market research
and strategic consulting

Institut Objective consumer research & consulting GmbH

About objective

For 25 years, we have been providing our customers with excellent qualitative market research, nationally and internationally. Our interdisciplinary team is known for its results-oriented and flexible implementation. Based on our long-standing research experience and competence we develop creative and individual solutions to best suit your needs.

Our corporate mission is passion for insights. We support you with passion for true and in-depth consumer and customer understanding so that you can make the right decisions.


We explore the true motivation behind the decisions and preferences of your customers and consumers for you.


With our results and recommendations, you will understand what drives your target group and how you can reach and motivate them best.


We control the research project with your input towards our common goal - so that you can make the right decision for your business.

Why objective?

We bring clarity for you - where key questions about your consumers or customers are unclear, answers and market understanding for important decisions are missing, we can support you.
Together with you, we define the goal of the research project with the help of your questions. Based on this, we then develop the tailor-made methodology.

We are characterized by:
  •  Target-oriented, tailor-made market research projects
  •  Psychological analysis and specific recommendations for action
  •  More than 20 years of experience with a wide variety of target groups
  •  A commitment to high quality standards in the design, conducting and analysis of studies


Managing Director

On January 1st, 2020 Maren Schulze took over the management of objective consumer research & consultig GmbH.

"The deep understanding of target group needs forms the basis for successful product launches and marketing campaigns. I really enjoy generating new insights and collaborating cross-functionally with our discerning customers."

Dipl.-Ing. (FH) Maren Schulze

Project Manager

Dipl.-Psych. Nadine Hack
Research Director

B.A. Lisa Knorps
Research Director

M.A. Melina Werneburg

Organization Team

Bettina Mackamul

Sabine Schäfer

Natascha Rush

Ulla Schewior