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objective consumer research & consulting GmbH

is a full service market research agency focusing on qualitative research.


Dipl.-Psych.Elisabeth Niepagenkemper   Dipl.-Psych.Marion Widemann


The company was established in 1999 by the two managing directors Dipl.-Psych. Marion Widemann and Dipl.-Psych. Elisabeth Niepagenkemper. Their many years of experience guarantee the professional management and conducting of studies in a wide range of topic areas.


Elisabeth Niepagenkemper

focus on pharmaceutical market research:

"Our high quality demands remain unchanged. Our acting and thinking remain agile – allowing us to respond flexibly to individual problem solving."


Marion Widemann

focus on consumer goods research:

"The deep understanding of target group needs enables us to constantly question existing beliefs and define new goals."